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ARTIST STATEMENT

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THE NAME

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Zephyra Vun, aka anARCHI design, strives to preserve the gradually disappearing emphasis on the human body’s participation in artistic expression and visceral, present connection in today's digital age.

I strongly believe that human intervention (such as the emphasis on hand-making and drawing) is critical in developing and communicating ideas and generating provocative, authentic work that is humanized. It forces a physical, intentional interaction and engaging process with the medium with which one works, facilitating a more insightful understanding of concept. It also manifests a therapeutic quality by connecting the mind and body, which is felt by both the artist who creates the piece, and he/she who views the final product.

My life-long fascination with, and dedication to, working with my hands was further compelled upon graduating with a Masters of Architecture Degree in 2011. Degree in hand (and having completed all of my final thesis drawings by hand, contrary to the vast majority of my peers), I also carried with me an observation and critique about the design field; that which would forever change my approach to designing.

“Design” can often be perceived as an unapproachable, intimidating, and exclusive thing. Especially during a time when design work is seldom created by hand, “design” can become a foreign, dehumanized process seen merely as a service, rather than an art form. It is difficult to trace back a computerized drawing or digital architectural rendering to its author. It is then difficult for the observer to feel connected to such a design or visual representation, which has no apparent human origin. This disparity only heightens feelings of disintegration that the vast majority of us feel in our current digital age, further invalidating our innate human desire for connection and deeper, visceral experience. My work is an attempt at reintegration. 

Through implementing a state of flow (being completely present in a creative process, in which intention and intuition are harmoniously balanced), I strive to demystify architecture and design process as cold, detached, and inaccessible, but rather a deeply connected expression of the creator/author. Inevitably, I capture this flow state in my final artworks, not only revealing but showcasing at the forefront an engaging creative process that evokes a sense of pure balance and being present in a moment.

By re-establishing the connection between mind and body, artwork and origin, intention and intuition, my art takes on a meditative and therapeutic quality, conveying a subject matter as strong, solid, and grounded as architecture in a way that reveals process, vulnerability, and transparency.

As we as humans sink deeper into a state of automation and disconnect, knowingly or unknowing allowing the digital age in which we live to negatively impact our mental, physical, and spiritual well-being, it is hoped that my artwork can restore a small sense of peace, balance, and reintegration in this disintegrated world. I hope that just by gazing at a piece I have created, one can connect to the flow state that was alive during its creation, and find a moment of being completely present.

“ARCHI-” is a prefix commonly used in the design profession to describe something that is of, or related to architecture. More candidly, it is a smug preface-term used to separate the 'superior designer' from the 'lowly commoner' through its placement before ordinary words.  For example: "ARCHISPEAK” {According to The Urban Dictionary} : Large, made-up words that architects and designers use to make themselves sound smarter than you (you being the client or the confused observer of design). It does nothing to inform or enlighten the consumer of architecture and mostly serves to numb them into obedience or self-doubt.    

This prefix is (indeed) a reflection of how inaccessible the realm of design can be. The name "anARCHI" embodies my philosophy by communicating the idea of demystifying architecture and design, making it more transparent, as in un- or anti- "Architecture" in its pretentious and exclusive sense. Placing "ARCHI", a cheeky prefix, secondary to another also adds in metaphorically diminishing its sense of self-entitlement. All this comes together to form a powerful name from which to instigate a design revolution. anARCHI!